Olay, a global leader in skincare innovation, focuses on delivering high-performance beauty solutions through scientific excellence and engaging consumer experiences. This project encompasses a diverse range of creative assets, including high-energy motion designs for the "Send Christmas Gift" campaign and minimalist key visuals for the S.I.G.N.A.L Peptides line. The work centers on bridging premium aesthetics with digital-first functionality, utilizing dynamic 3D "unboxing" transitions and kinetic typography to drive social engagement.​

The design leverages a sophisticated clinical aesthetic for static visuals, featuring high-contrast product photography and luxurious textures to highlight specific "Lifting" and "Plumping" benefits. For holiday activations, the palette shifts to a festive metallic red and gold, encouraging peer-to-peer gifting through interactive "Send a Gift" mechanics. Each piece is meticulously crafted to maintain brand consistency across modular formats, blending ingredient-led storytelling with innovative motion to enhance Olay’s digital presence and conversion.