© 2026 fanorbit® Deaign
© 2026 fanorbit® Deaign
© 2026 fanorbit® Deaign
CNY e-Laisee Campaign
CNY e-Laisee Campaign
Citi Bank presents its Chinese New Year 2024 campaign, featuring a collaboration with esteemed Hong Kong illustrator "Dear Me,". The campaign showcases captivating visuals, including meticulously crafted cartoon characters representing acclaimed singer Hin Cheung and a majestic dragon symbolizing the auspicious Year of the Dragon.
Citi Bank presents its Chinese New Year 2024 campaign, featuring a collaboration with esteemed Hong Kong illustrator "Dear Me,". The campaign showcases captivating visuals, including meticulously crafted cartoon characters representing acclaimed singer Hin Cheung and a majestic dragon symbolizing the auspicious Year of the Dragon.
Brand:
Citibank
Role:
Website, eDM, motion video, social media promotion, banners
Date:
2024
Citi Bank presents its Chinese New Year 2024 campaign, featuring a collaboration with esteemed Hong Kong illustrator "Dear Me,". The campaign showcases captivating visuals, including meticulously crafted cartoon characters representing acclaimed singer Hin Cheung and a majestic dragon symbolizing the auspicious Year of the Dragon.
Brand:
Citibank
Role:
Website, eDM, motion video, social media promotion, banners
Date:
2024
Unleash festive joy with Citibank's vibrant e-red packets and stylish design
The campaign urges customers to participate in the festivities by sending e-Red packets through the user-friendly Citi Mobile® App, utilizing the seamless Faster Payment System (FPS), for a chance to win generous prizes of up to HK$8,888. The campaign highlights the app's convenient features, including hassle-free money transfers, customizable wish cards, and personalized messages. Moreover, young savers with a Citi NextGen Account can register for the lucky draw and receive a specially curated red packet from Citi. Complementing the campaign, the "Citi x Hins Cheung x Dear Me" Payment Message Cards, designed exclusively by the acclaimed Hong Kong illustrator "Dear Me," offer a unique touch to payment transactions. As a delightful addition, customers are invited to download Citi Bank's exclusive Chinese New Year (CNY) stickers for WhatsApp, adorned with traditional flower patterns, auspicious symbols, and a hint of golden gradient, adding an extra layer of joy and festivity to their conversations.
Unleash festive joy with Citibank's vibrant e-red packets and stylish design
The campaign urges customers to participate in the festivities by sending e-Red packets through the user-friendly Citi Mobile® App, utilizing the seamless Faster Payment System (FPS), for a chance to win generous prizes of up to HK$8,888. The campaign highlights the app's convenient features, including hassle-free money transfers, customizable wish cards, and personalized messages. Moreover, young savers with a Citi NextGen Account can register for the lucky draw and receive a specially curated red packet from Citi. Complementing the campaign, the "Citi x Hins Cheung x Dear Me" Payment Message Cards, designed exclusively by the acclaimed Hong Kong illustrator "Dear Me," offer a unique touch to payment transactions. As a delightful addition, customers are invited to download Citi Bank's exclusive Chinese New Year (CNY) stickers for WhatsApp, adorned with traditional flower patterns, auspicious symbols, and a hint of golden gradient, adding an extra layer of joy and festivity to their conversations.
© 2026 fanorbit® Design
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© 2026 fanorbit® Design
Get started.
Tell me about your project—whether it's branding, digital motion, or an AI-driven vision.
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed plan and timeline.
